Economic elements such as inflation, loan rates, and international trade policies continue to play a crucial role in influencing the UK automotive industry. As producers aim to recover from the disturbances of the past few years, these economic conditions influence production expenses, pricing strategies, and overall market conditions​ (Grant Tho
As the car market develops, so too do the tactics for connecting with prospective buyers. In 2024, online marketing continues to be a cornerstone for automotive companies aiming to capture market presence and reach out to a digitally-aware consumer base. Crucial to this is the use of targeted pay-per-click campaigns and local ads​ (Word Stream)â€
The UK’s used car market is projected to see significant increase in 2024, driven by an rise in automobile supply and evolving buyer needs. Following a challenging 2023, where new car supply constraints due to semiconductor shortages and post-pandemic interruptions influenced the market, 2024 is anticipated to be a year of rebound and normalizati
The UK’s pre-owned vehicle market is projected to see significant expansion in 2024, fueled by an rise in vehicle supply and evolving consumer demands. After a challenging 2023, where new car supply constraints due to microchip shortages and post-COVID disturbances influenced the sector, 2024 is anticipated to be a year of rebound and normalizati
The UK auto industry is at a pivotal moment as it navigates towards a era led by EVs (EVs). The Zero Emission Vehicle mandate, coming into effect in 2024, requires twenty-two percent of all sedans sold to be ZEVs, with 10% for light commercial vehicles. This legal effort is anticipated to significantly expand the presence of BEVs (BEVs), despite ex